Idents - MTV Australia

If you live in Australia these are probably old news; if not, well-swell, because you’re in for a treat. Directed by Ash Bolland, DoPed by Jac Fitzgerald, and produced by Von Dekker, these genius idents were commissioned by MTV Australia as part of their 2008 rebrand. Under the for tags of ‘Aggressive’, ‘Calm’, ‘Lively’, and ‘Organic’, the classic MTV logo has been given a high-tech, super-slick kick, and dropped into various landscapes accross Oz. Hitting that in-between smooth point all indentities aspire to reach, the finished products are spot on. They are cool and cute, creative, and bang out there.