Thursday 7 May 2009

Oniline - Phillips Cinema 21:9, Adam Berg and Stink Digital



So. Big action for Phillip’s Cinema 21:9 LCD TV, and the company’s new interactive website. We’re talking trumpets, cymbals, red carpets, paparazzi, and news teams at the ready – practically. We’re also talking some serious talent on the filming side. Enter Adam Berg and Stink Digital with ‘Carousel’, a short film, or rather ‘interactive movie’, which gives it all up for Phillip’s big, bashy, brand new LCD TV and site. And man, this short is a piece of work. Filmed as one nonstop tracking shot, the viewer is quite literally slap bam in the clowned-up, copped-up, guns and movie set action. Surrounded by interactive hot spots, 'Carousel' makes Rockstar Games' look like a little bit of unfocused fun. Still, it's altogether a different package, courtesy of Executive Producers, Mark Pytlik, Daniel Bergmann, Stephen Brierley, and DoP Fredrik Backar, and Tribal DDB, Amsterdam, it is an interactive work of art.

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