Christmas is coming and the geese are getting fat, and as if that weren't enough, all those feel good ads are hitting our airwaves. Showing on a screen near you, the new Guinness ‘World’ commercial follows in the footsteps of all those greats that came before. Think back to the wonder seen on the waves of Diagio’s 2002 ‘Surfer’ for a reminder; those black and white rolling seas, Leftfield's base, and the opening (vaguely disconcerting...) squint of an anticipative surfer - all bliss.
This time round Guinness sees a bunch of men bringing ‘a world to life’. Directed by Jonny Green and produced by Fergus Brown, the team involved includes Oscar winners DoP Wally Pfisher and set designer Grant Major, alongside Creative Director Paul Brazier and Production Designer Peter Kirkegaarde. Post took place at The Mill, with action on Flame, Maya, Baselight and XSI, pulling together this, frankly stunning work.
No comments:
Post a Comment